StartUp HERE Toronto is an initiative lead by the City of Toronto and it's mayor John Tory and a community of innovation driven organizations through the city. Those organizations included the likes of Invest Toronto, MaRS, UofT, DMZ and Startup Toronto to name a few.
It's purpose is to act as a promoter and supporter of the various start ups in technology, health, research, science, fashion, food and other sectors. Primarily, a way of educating investors on the richness of Toronto's start up ecosystem.
I lead a small team to further articulate the brand's purpose, develop an identity and master the brand's visual platform. The process included getting stakeholder's buy-in in the form of round table discussions and presentations.
I also coached people at the City of Toronto at many stages of the project's management. Helped set up the internal team with effective templates and tools. I also helped design the existing website.
startupheretoronto.com